There is nothing that we can do about those who pay for hits. I know I personally can't afford that type of advertising.
Bill who is one of the webmasters I use, resubmits info about my site every 3 months or so. So after the ready made stuff, Slipcover America and the Slipcover Network info is listed.
I think you have to have a niche word that gets you the best listing. But I find folks will go through the garbage to get to what they want.
What about TheSlipcoverLady.com or SlipcoverLady1.com or TheLadySlipcovers???
Watchout though, things can be taken in many manners.