if it's any consolation ( and it shouldn't be, your critism is right on the money ( ha ha ).............
no labor is ever mentioned on that show, no labor is mentioned specifically on any of those shows ( not even addresses or states for the locations)
the difficulty is respresented as do it yourself level on other programs, which is even worse than not mentioning price.....
but what they try to do is get a dream under your craw that you just cannot ignore.
If price was stated, some people may dismiss it outright ( if they knew " sewing " costs as much as your accountant charges you, it's professional. ). They would not be our clients anyway.
The nugget of value is exposure, and it sure is skewed to gettin' up hopes it's cheap and simple, eh ?
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